Our People

Carr Carothers

Owner/Sales Executive

Carr is the owner of Leonard Sales and acquired the business along with Jayhawk Sales in 2011. Although Carr did not come from a food-service background, he was attracted to the business due to the stability of the company and the opportunity for growth. 

Carr was previously with Majestic Realty Company in the industrial real estate development business. He managed a portfolio of over 12 million sf of industrial warehouse space and completed build-to-suits and lease transactions with companies such as Kraft Foods, GE, Newell-Rubbermaid, Home Depot and other Fortune 500 companies. Prior to Majestic, he was employed with ProLogis and Ingersoll-Rand in various other sales roles. Carr also co-founded a multi-state ATM business that is still thriving under the remaining direction of the other founders of the business. 

Carr is a graduate of Texas A&M University holds a B.S. in Industrial Distribution and a graduate of the McCombs School of Business at the University of Texas with an M.B.A. in Entrepreneurship and Real Estate Finance. Carr resides in Dallas, and covers North Texas and Oklahoma for the company. Carr enjoys spending time with his wife, Ashley and two children, John Carr and Katherine.

Jerry Leonard

sales executive

Jerry is an industry veteran with 56 years experience in the foodservice industry. Beginning his career with a broadliner, offering both groceries and smallwares, he later served as a salesperson, a middle manager, and as a top sales executive, responsible for profits, with Edward Don & Co., one of the largest equipment dealers in the U.S. Jerry was also responsible for Edward Don’s branch advertising and sales promotion. This qualifies him as one able to relate to dealers, their staff, and their salespeople as he understands each of their unique needs. Jerry’s 28 years as President of Leonard & Associates, a premier manufacturer’s representative organization, allow him to view needs from another prospective; that of the manufacturer. We feel it is rare to find someone with this diversity and are honored to have this experience as a part of our organization.  Jerry resides in Ruidoso, New Mexico with his wife Betty and covers New Mexico, and West Texas for the company.

Jerry Williams

Sales Executive

Jerry has been a member of the Leonard Sales team for over 15 years; now responsible for accounts in the Houston Metro and East Texas areas. After graduating from the University of Texas, he started in the foodservice business with a broadliner, selling both groceries and smallwares to restaurants and institutional accounts, moving on to oversee a multi-state territory for a direct manufacturer of restaurant supplies. Today with over 25 years experience in the foodservice industry, his knowledge is put to work advising customers on the best cost-effective products available to meet their needs. Jerry W. is married with two kids and resides in Houston.

Sue Burnett

sales executive

Sue has 31 years in the food service business in product manufacturing, sales, and marketing. She has worked with some of the largest food service product distributors and restaurant chains as well as the largest US retailer. Sue is also very accomplished in the international sales area and handles customer accounts in 8 different countries. She brings a vast wealth of knowledge to the table on the customer service side and promotional marketing. Sue resides in Hot Springs National Park, Arkansas with her husband Roger and covers the state of Arkansas as well as Tulsa, Oklahoma for Leonard Sales as one of their sales associates.

Roger Mendiola

sales executive

Roger Mendiola started with Leonard Sales in July of 2012. In his early years, he was employed at different restaurants and joined Ace Mart in San Antonio, Texas. He used his knowledge of the restaurant industry to work his way through the warehousing and distribution side of the business. During his 10 year tenure at Ace Mart, he developed into an Equipment & Supply (E&S) specialist, which further assisted his career of customer service. He further progressed and assumed the position of Store Manager where gained a high level of managerial and customer service experience.

After years in management, Roger decided to pursue sales once again. He moved to Restaurant Depot where he was the E&S specialist position for over 6 years. Here he continued to develop his product knowledge and worked efficiently in a high volume and demanding customer service atmosphere. After reaching success in his position, he was presented an opportunity to share his work ethic and knowledge of the restaurant industry by accepting his current position with Leonard Sales. Roger’s 20 years of experience in the foodservice industry allows him to exceed customers expectations, and often takes the additional effort to ensure complete customer satisfaction. Roger resides in San Antonio with his wife Victoria and three children and his territory includes Central and South Texas.

Tom Dirkx

sales executive

Tom Dirkx is the newest member of the Leonard Sales team, covering Northern Mississippi and Western Tennessee. He was born in The Netherlands and after moving to the USA spent 25+ years in the Food Service Equipment industry with both manufacturing companies and as a sales representative. His passion is to find creative and innovative equipment and smallwares solutions for our business partners. Tom is married and lives in Jackson, MS.

Keith Larmeu

sales executive

Keith has over 30 years of foodservice experience, including the US Marine Corps, Restaurant Depot and 2 other local dealers in Louisiana. Keith resides in the Lafayette, LA metro area and will be covering Louisiana and the Central/Southern portion of Mississippi.